This is your About Section. It’s a great space to tell your story and to describe who you are and what you do. If you're a business, talk about how you started and tell the story of your professional journey. People want to know the real you, so don't be afraid to share personal anecdotes. Explain your core values and how you, your organization, or your business stand out from the crowd.

What is your guiding philosophy that makes you who you are or the overall principles that guide your team? Add a photo or two! Putting your face to your story allows your readers to connect to you. And here’s a little tip from the pros - write in the first person so your readers can relate to you on a more personal level.